WHAT ARE ANALYTICS?
Website analytics is data regarding the traffic on a website. The data includes not only how many visitors have landed on your site but also who those visitors are from a demographic standpoint. You will learn about their geographical location, age range, gender, etc. By tracking analytics you will also learn how visitors came to your site, the number of visitors who convert to sales, which pieces of content are most popular, and so on. All of this information allows you to make strategic business moves to help grow your business much faster.
analytics are paramount
The business decisions that you make should always enhance their experiences as a customer. To do that, you need to know who your visitors are and what drives their need. With this knowledge and the knowledge of the technology, visitors are using to visit your site, you have the opportunity to test the compatibility of your site with the devices, browsers, and operating systems being used.
There are several popular analytics tools and apps. Google Analytics is the most well known.
Analytics Help You Make Improvements
Improvements to your site will foster better audience retention and ultimately better conversion rates. Analytics tools work to gather the following metrics
When you find out where the majority of users are, you set the language for that region or create translations.
With knowledge of the interest and age group of your audience, you have the advantage of customizing your website to suit their needs
If most of your visitors use mobile devices it is a clear indication that your website needs to be mobile-friendly.
The most effective way to find out if your online marketing efforts are pointing people to your website is to see what marketing channels are bringing in new traffic. The section of analytics entitled Acquisition will display how visitors found your site and show information such as your keyword traffic.
We want to see if people go on and off of a page really quickly. We also want to track what paths are people taking most frequently on the site.
A word about web traffic
Site tools that offer analytics information will pinpoint which content is most popular, what the average visit duration is, and what the bounce rate is for each page. From here you will be in a better position to analyze and improve optimization. As a result, you will get better engagement.
Also, call to action buttons, purchase links, and other engagement features can be added to the tops of site pages to boost website traffic conversions.
Revamping the design and structure of landing pages will give them a fresh and updated look. Your top landing pages can be updated with the most recent information.
Incorporating analytics information helps you to improve website search engine optimization. SEO is a crucial aspect of business growth. Overall, leads and conversions are gained whenever your website receives organic traffic. More organic traffic means more leads and more conversions.
One way to optimize SEO is by creating targeted content. Analytics allow you to tailor content to suit your main audience. You will be able to see which search queries send you most of your traffic. There are ways to set up and use site search tracking. This provides keyword traffic tracking for what visitors search on your site. Look for comparisons between your current content and what users search for. This way you can make changes to ensure that users’ expectations are met. You will inadvertently get new blog post ideas.
Regardless of what products you offer, familiarity with your sales report is imperative. Google Analytics gives you access to the sales report. It breaks down all of your eCommerce metrics in terms of top referral sources, conversion rates, top products, total revenue and more,
You can use the best performing outbound links on your website as partnership opportunities. Site analytics provide you with referrals and their associated outbound links. With analytics, you can take a look at the top links that are clicked on your site that lead to other sites. You can research those sites and potentially reach out to them to offer partnerships. Analytics are a must for the success of your website.