Search Engine Optimization or SEO means building your website and optimizing your site through the use of keywords in your meta information, as well as other linking strategies that will increase your websites ranking in search engines like Google, Yahoo, and Bing. Most common SEO methods will include linking from other pages, such as social media or other third party referring web site, for example Angie’s List. In essence “content is king” that means the best SEO is a collaboration of  allowing a web bot (the part of a search engine that looks at the information on your website) to easily see what your website is about and allowing a human being to do the same while offering a nice end user experience.